Public frustration over rising living costs has become a central force in U.S. politics. Voters who once trusted campaign promises of cheaper goods and services now face higher prices, intensifying political backlash and reshaping partisan loyalties.
Growing anger over the cost of living played a major role in the 2024 victory of Donald Trump. Promises of rapid price reductions persuaded many voters, including groups that rarely support Republicans. However, those expectations have collapsed as prices remain elevated. Swing voters, particularly Black and Latino communities, are shifting again as they reassess unmet expectations and react to claims that affordability concerns are exaggerated.
Insights from political scientist Suzanne Mettler help explain the current shift. Many Americans rely on government programs yet do not view these benefits as public assistance. Others who receive means-tested support vote less frequently. Limited political awareness also reduces the impact of policy debates until changes become tangible. Past experience with the Affordable Care Act showed that support strengthens once benefits are felt directly and weakens when they are threatened.
Impending Shock to Health-Care Costs
A major affordability crisis is approaching as enhanced Affordable Care Act subsidies expire. Congress remains divided, and resistance among Republicans threatens support for millions of enrollees. Analysts expect steep premium increases beginning January 1, with older middle-income Americans facing the sharpest spikes. Some households may see annual costs jump by more than $30,000, and these voters traditionally participate at high rates.
Higher health-care bills will collide with other forces driving prices upward. Businesses are passing along the impact of tariffs championed by Donald Trump. Electricity costs continue to rise as data-center expansion strains local grids. Food prices are affected by stricter deportation policies that affect agricultural labor. Together, these pressures intensify public frustration and raise political risks for the current administration.
Reference
Krugman, P. (2025, December 5). MAGA’s affordability crisis will soon get worse. Paul Krugman. https://paulkrugman.substack.com/p/magas-affordability-crisis-will-soon?utm_source=share&utm_medium=android&r=59ocs7&triedRedirect=true