Danone announces a definitive agreement to acquire Huel, a leading provider of complete, nutritionally balanced meal solutions, to strengthen its position in the fast-growing functional and Complete Nutrition market segment. The deal fits within the Renew Danone strategy by expanding Danone’s portfolio into convenient products such as ready-to-drink formats and powders, supported by Huel’s “best‑in‑class digital execution,” strong direct-to-consumer model, and loyal fan base in the UK, Europe and the United States. By combining Huel’s innovative range with Danone’s global scale, capabilities and distribution network, the transaction aims to accelerate growth, drive innovation, and boost international expansion in nutritionally complete foods. Huel’s mission to provide nutritionally complete, convenient and sustainable food closely aligns with Danone’s purpose of bringing health through food to as many people as possible, creating strategic coherence between both companies.
Danone’s CEO, Antoine de Saint-Affrique, highlights enthusiasm for integrating Huel’s brand and digital strengths with Danone’s nutritional expertise and worldwide reach to unlock “exciting opportunities” in this emerging category. Huel’s CEO, James McMaster, emphasizes that after ten years building a brand focused on improving people’s health, the company has evolved into an omnichannel business with a strong direct-to-consumer base, a rapidly scaling retail presence, and an expanding international footprint. The partnership with Danone is expected to provide the infrastructure, distribution and R&D resources needed to enter new markets and reach more consumers as demand for convenient, complete nutrition continues to grow. Completion of the transaction remains subject to standard closing conditions, including regulatory approvals, before Huel is fully integrated into Danone’s functional nutrition platform.
Reference
Danone. (2026, March 23). Danone to acquire Huel, extending its portfolio in Functional Nutrition. Yahoo Finance. https://finance.yahoo.com/sectors/healthcare/articles/danone-acquire-huel-extending-portfolio-074700996.html