Adidas
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Adidas Hopes Its World Cup Moment Can Drive U.S. Sales
The 2026 FIFA World Cup final arrived in New Jersey. Consequently, global sportswear giant Adidas secured an ideal commercial position. Specifically, the German company sponsored both competing national teams, Argentina…
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Adidas shares get a lift from London Marathon winners
Kenyan runner Sabastian Sawe set a historic men’s marathon world record at the 2026 London Marathon, becoming the first athlete to run an official marathon in under two hours with…