How European organizations can treat skills as a strategic priority

How European organizations can treat skills as a strategic priority

McKinsey & Company. Article

This McKinsey article by Tania Holt, Tunde Olanrewaju, and Ulf Schrader, with Maria Ocampo, examines the widening skills gap in European organizations. The authors argue that skills readiness is essential for innovation and competitiveness. However, many firms are not adapting quickly enough to technological change. As a result, organizations must rethink how they develop, deploy, and align talent with business strategy.

The widening skills gap and structural challenges

Technological change is the main driver of shifting skill requirements. According to the survey, 68% of leaders identify technology adoption and innovation as the primary forces behind new skill needs. At the same time, proficiency gaps are growing across key areas. In particular, technological capabilities such as advanced IT, data analysis, and engineering show the largest deficits.

Moreover, gaps are not limited to technical skills. Socioemotional and higher cognitive skills—such as leadership, creativity, and critical thinking—are also underdeveloped. These capabilities are essential in an AI-driven environment. However, investment in these areas remains insufficient, increasing long-term risk for organizations.

Another challenge is misalignment between leaders and employees. Leaders prioritize technological skills, while employees place greater value on socioemotional abilities. Consequently, this perception gap can slow adaptation and weaken workforce readiness.

Organizational limitations in skills development

Despite recognizing the problem, many organizations lack effective strategies. Strategic workforce planning remains short term, with only 12% of European firms planning beyond three years. In addition, visibility into existing skills is limited. Around 31% of leaders report insufficient understanding of workforce capabilities.

Fragmentation further complicates the issue. Skills taxonomies are not consistently applied across countries or organizations. This makes it difficult to identify gaps and coordinate interventions. At the same time, capability building is not prioritized at scale. Although 90% of leaders consider it urgent, only 5% believe their organizations are adequately prepared.

Technology adoption also shows imbalance. Some firms invest in AI tools without investing in the skills needed to use them effectively (page 12). As a result, potential productivity gains are not fully realized. In addition, Europe lags behind North America in adopting AI-based learning tools, particularly for upskilling and reskilling.

A strategic approach to skills and talent

To address these challenges, the authors propose three key actions. First, organizations should extend the time horizon of workforce planning. This includes aligning skill priorities with long-term business strategy and using data-driven approaches to identify gaps.

Second, firms must adopt a holistic approach to capability building. This requires integrating learning into daily work and promoting internal mobility. For example, a European technology company reskilled thousands of employees and addressed most of its skill gaps through internal transitions.

Third, organizations should align around clear metrics and continue investing in skills. Measuring productivity gains and cost savings helps justify long-term investment. A European media company achieved significant savings and improved growth by closing talent gaps. Ultimately, the report concludes that organizations that fail to adopt a strategic approach risk falling behind in an increasingly competitive and technology-driven environment.

Reference

Holt, T., Olanrewaju, T., Schrader, U., & Ocampo, M. (2026, April 6). How European organizations can treat skills as a strategic priority. McKinsey & Company. https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/how-european-organizations-can-treat-skills-as-a-strategic-priority#/